How to Get and Keep Men Clientele
Gone are the days of thinking that facials, pedicures, and even manicures are only for women. Men are becoming interested in spa services now more than ever and can make up about 25% of your business. Men will spend more money on specialty services and products created with them in mind. Men are also creatures of habit and once they recognize the benefits of your spa services, they will be loyal customers. Following are a few tips that can help you increase your male clientele and keep them coming back for more.
The Spa Environment:
Men want to be comfortable and fit in. Create a welcoming ambience that appeals to both men and women such as warm tones, stones, and the sound of running water. Sandalwood or citrus scents in your waiting room are neutral aromas that will appeal to both men and women. Subscribe to a few magazines that are geared toward men’s health and fitness and strategically place them in your waiting room where they are easily accessible. Finally, have a few snack foods available while they wait. These simple changes are inexpensive and will help your male clientele feel more comfortable.
Create a separate menu dedicated to men’s services and use words that appeal to men. Offer a variety of services like facials, microdermabrasion, DermaSound™ Elite facials, manicures, pedicures, waxing, and massages. If your spa includes massage therapists and hair stylists, add massages and hair styling services to your menu.
Use bundling techniques to increase sales – sell a massage and add on a mini facial treatment. Couples service is another menu item that can increase interest and help men feel more comfortable.
Offer gift certificates, especially around Father’s Day and the holiday season. Market them as a great gift for the man in your life.
GlyMed Plus offers a men’s line that is simple, affordable, and has a masculine scent. Our For Men Skin Care System has four products in it: the Essential Face Cleanser, Essential Shave Cream, Post Shave Anti-Aging Recovery Balm, and the Oil-Free Protective Moisturizer SPF 15.
GlyMed Plus’ For Men skin care system is simple and direct. Using these four products, men care for their skin before and after shaving. For those who do not shave, the Post Shave Anti-Aging Recovery Balm is still a great anti-aging moisturizer.
Call one of our licensed master aestheticians at 800-676-9667 to learn more.