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Client Retention

Great Clients are Made, Not Born
(Part 3 of 3)

March 2006


How does an aesthetician market a photo-dermatology analysis in their skin care clinic? By presenting it on your treatment menu and listing it as the most important service you offer. I recommend charging no less than $75 an hour. The information you gather during this session will always remain the main database of your client. No skin treatment should go forward without Photo-dermatology analysis.

Photo-dermatology analysis should be conducted once a year and offered to your clients to keep them proactive with respect to skin changes. The skin your client was in a year ago is not the skin they are in today and providing this exclusive health check-up is a point of difference that will build a client for life. All yearly treatments and product updates are based on the new findings.

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Great Clients are Made, Not Born
(Part 2 of 3)

March 2006


In addition to the aforementioned, age appraisal also incorporates the lifestyle, ethnic history, SPT type, and Glogau classification of a client.

Glogau photo-aging classification is defined by four different categories. This assessment is not so much “age related” as it is “sun linked” and should be cross-referenced with SPT /Skin Protection Type for an accurate appraisal of the skin.

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Great Clients are Made, Not Born
(Part 1 of 3)

February 2006


Professional skin care in the 21st Century has never been so exciting, technical, scientific, profitable and yes, extremely competitive. Open up a fashion magazine today and you will find no less than 30+ non-professional skin care brands claiming to reduce lines and wrinkles, improve skin, restore elasticity, replace Botox tm and on and on and on.

These companies also promise simulated “professional peels” and “microdermabrasion” in do-it-yourself at home product kits. Think about it, if you are reading these ads, it’s inevitable your clients are reading them too!

Remember, this expensive advertising is designed to attract, tempt, and convince individuals to buy their skin care in less than a 10 second decision making process. Is this really professional skin care and how does your client know the professional difference?

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